Percieved Value
Rory Sutherland: Life lessons from an ad man
“There’s your environmental solution guys… [if you want to reduce air pollution] make it mandatory for child-molesters to drive Porsches.”
Chris Anderson on FREE: The Future of Radical Price
“The underlying economics of digital… it costs almost nothing… it only gets cheaper [over time]… Its unprecedented. We’ve never had an industrial economy that is deflationary.”